Bluegrass and Hot Sauce?!?
According to the Bluegrass Blog:
Nashville-based Vietti Foods Company is using the hot sounds of bluegrass and country artists to supplement the marketing of their spicy canned Vietti Chili brand. Cherryholmes, The Grascals and The Isaacs are involved in this promotion, along with Pat Flynn, Riders In The Sky and John Corbett.
Each featured artist will have their photo printed on cans of Vietti Chili, and will offer free downloads of their music from the Vietti Vinyl web site. Visitors to the site sign up for the free downloads by providing an email address and some basic contact information.
